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Research papers

The problems of data aggregation and of imperfect data in a capital goods market

This study is based on a market simulation model for a capital goods market. This model delivers data about single industrial establishments using a particular capital good. The generated data ere about single establishments and consist of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: F. Bliemel
January 1, 1973

Research papers

Summary of discussions in group II

Industrial Marketing is a too broad understanding. It is absolutely necessary to make a distinction between: Industrial mass-products and capital industrial goods.

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. A.T. Cornelissen
January 1, 1973

Research papers

Forecasting capital expenditure on machinery and prefabricated buildings

This short paper summarises the main findings on some experimental research, particularly for the four year period 1960-1963. The paper will describe briefly, the thinking behind the approach, the method used to collect the information, what the data...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: W. Miller Crichton
May 1, 1968

Research papers

Problems and methods of the image research for production goods

When looking back over the methodical development of the capital goods market research during recent years, one arrives inevitably at the positive conclusion, that we have a total of methodical instrumentalities at our disposal, which enable us to...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Karl-Heinz Strothmann
June 15, 1962

Research papers

Estimate of the future requirements of automobile tires

Market research for raw materials, investments, capital goods etc. is of a highly pragmatic mature. This can best be demonstrated by a case history. In describing what the industrial market researcher actually does, the specific difficulties one...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wander Meijer
June 15, 1961

Research papers

Estimate of the future requirements of automobile tires (French)

Market research for raw materials, investments, capital goods etc. is of a highly pragmatic mature. This can best be demonstrated by a case history. In describing what the industrial market researcher actually does, the specific difficulties one...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wander Meijer
June 15, 1961